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William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX. 
| Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a... | 
| What makes a product successful?How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate?In a quest to find answers to these questions, Deconstructing... | 
| What makes a product successful?How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate?In a quest to find answers to these questions, Deconstructing... | 
| Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a... |
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