Books By Desgrippes Gobe

Desgrippes Gobe (www.dga.com) is one of the world's top ten brand image creation firms and specializes in award-winning identity, product, packaging, retail, and Web design. Clients include Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks, and Gillette. Marc Gobe, Chairman and Chief Executive Officer, is the author of Emotional Branding and Citizen Brand.