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Books By Stanley Hainsworth

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Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.


Idea-ology The Designer's Journey: Turning Ideas into Inspired Designs

Idea-ology

Great design is something that makes you pause and think. That’s because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within...
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