
| Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection the “best of the best” brochure design into one... |

| This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy... |

| A collection of usable artwork for designers and artists featuring 100 thematic illustrations in popular categories to use freely and to manipulate or enhance and supplement their own work. The original artwork... |

| Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and... |

| This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100... |

| This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100... |

| New in Paperback!Brochures: Making a Strong Impression contains a collection of 85 outstanding brochure designs that have proved to be more difficult to nail than most, pieces that have truly pushed designer's... |

| How dull would a seasonal holiday or special day be without the addition of celebration graphics—be it greetings cards, gift wrap, food packaging, sales promotions, gift supplements, merchandising, window displays, or room... |

| Now in Paperback!Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the... |

| Includes CD-ROM companionSelecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in... |

| Complete Digital Illustration is an informative and practical guide to this in-demand area of design. Alongside step-by step tutorials, top image-makers from around the world provide real and practical advice on setting... |

| Discover the secrets of communication for good graphic designBeing able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.Create Impact with Type,... |

| Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges—the logos... |

| 113 unique and original patternsAfter a goldmine of cultural and subconscious information, the history of patterns parallels and informs the history of humanity. After decades of modern minimalism and clear lines, people... |

| The graphic design equivalent to Strunk & White's The Elements of StyleThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and... |

| Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It... |

| Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful... |

| Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and... |

| With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.... |

| Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are... |

| Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are... |

| Features the kind of graphic design that gets special events noticed.Special events either get noticed or fail. Design is the most important factor in which course an event will take. With often... |

| The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands... |

| The nuts and bolts of effective brochure design.The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the... |

| The nuts and bolts of effective logo design.The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all... |

| During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue... |

| Every great design school in the world is defined, in part, by the work of its students at any given time. The various project challenges given to a class determine the success... |

| Design: Paper is the first in a new, informative series of design documentaries which offers the best of design in practice. You'll find a curated collection of approximately 300 exquisite designs, along... |

| Featuring a curated collection of about 500 exquisite designs, along with essays from top designers, this informative sourcebook offers the best of typography in practice and is an essential resource for students... |

| Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These... |

| Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring... |

| Commissioning bespoke diagrams is an expensive and time-consuming solution. This book offers a collection of exemplary, creative, and imaginative information design, shown in its original application and juxtaposed with the reference material... |

| Through hundreds of photographs, this dynamic guide demonstrates how to expertly apply design principles in a variety of devices, desktops, web pages, mobile and other touchscreen devices.... |

| Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to... |

| Manga is the Japanese word for "comic," and manga-influenced art has captured the attention of many. This complete manga kit includes cutting-edge manga art as well as clear, step-by-step illustrations and instructions... |

| With this 32-page, step-by-step instruction book, aspiring artists will discover the secrets to creating cutting-edge manga art. From an exploration of shading and coloring techniques to tips on figure drawing and character... |

| This book highlights new ways of thinking about sustainable design. It is a collection of outstanding and innovative product, graphic, fashion, and environmental designs. The thoughts of the world’s leading designers—Ezio Manzini... |

| New Mini Format!Experimental Formats & Packaging examines exciting design problems, such as how to make a book that does not look like a book, and how to create packaging that can be... |

| This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical... |

| It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look... |

| Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little... |

| Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in... |

| This innovative, comprehensive work closely examines the relationship between typography, image, symbolism, and the built environment.... |

| Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or... |

| Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000... |

| For centuries now, visual communication design has celebrated national identities (through the now-iconic identity systems developed for the Olympic Games, for example) at the same time as it transcends international borders, such... |

| This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users.... |

| A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine... |

| Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and... |

| Everyone loves to draw, from characters to cars, space to sports, just about everything can be recreated in fun and simple graphic novel style drawings. Whether you want to draw them professionally... |