Rapala

CD Syndicated Radio (Vancouver, BC), Sept. 1, 2005 "This book only adds to the appeal of the sport, but in ways it probably didn't intend to. Certainly the nuts and bolts specifics are offered up here in big, grand, exhaustively detailed fashion, but it's the gem-like quality of the hardware that impresses. These gorgeous baubles and trinkets are stunning to look at and lovingly catalogued in a book that's both a surprisingly informative academic history and the closest a guy can get to a jewelry store catalogue without feeling stupid. The text and archival photography are perfectly complemented by a nice, deservedly oversized format."