The 200-MPH Billboard

NASCAR.com, Sept. 25, 2007

“If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost’s new book … Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn’t … This offering from Motorbooks is exhaustively researched … Yost’s writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper … This book gets a strong buy from this writer.”

                                                                                                                                                
Publishers Weekly

 “Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.”

“NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors.” –Gayot.com

SpeedTVBooks.com, August 2007

Book Review by Gregg Leary

“A thought-provoking read that documents a largely untold side of NASCAR racing.” 
                                                    

Area Auto Racing News, Oct. 23, 2007

“The book is an interesting and fast read.”

National Speed Sport News, December 2007

NationalSpeedSportNews.com, December 2007

“Let me recommend the ideal holiday gift for a racing fan: Mark Yost’s engaging book, ‘The 200 MPH Billboard,’ subtitled ‘The Inside Story of How Big Money Changed NASCAR.’ It is an intriguing story, hard to put down … Both of these books belong in every serious fan’s library.”