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Jaguar: Marketing the Marque

The history of Jaguar seen through its advertising, brochures and catalogues

Jaguar: Marketing the Marque
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Format: Hardcover, 192 Pages
Item: 145190
ISBN: 9781844253319
Specs
Illustrations: 200 color & 50 b/w illustrations
Size: 9.0625 x 11 x .75
Weight: 2.375 lb.
Published: February 1st 2007
DC: AE
List Price: $44.95 $33.71
All discounts based on list price.
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With over 80 years of continuous production and a wealth of models made during that time, Jaguar and its advertising agencies have produced a vast and varied range of promotional literature. This handsome volume brings together a variety of this fascinating material, which tells not only the story of the company and its cars but also social history throughout the period. This book will be a fine addition to the bookshelves of Jaguar enthusiasts everywhere.
Nigel Thorley is a respected Jaguar historian who has written numerous books about the Marque and was a founding member of the Jaguar Enthusiasts’ Club. His titles include Jaguar Mark 1 & 2, Jaguar E-Type and Jaguar: All the Cars. He lives at Auckley, near Doncaster, England.

BRSCC Racing News (UK), May 2007

“Marque guru Nigel Thorley provides a fresh take on the company’s history by delving into the marketing material used to promote the brand over the years.”

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