"The title of this book is somewhat misleading in that it's much more than a recounting of the design, building and marketing of the 1940 Ford. It puts the vehicles into context of the times, taking into account the operating structure of Ford Motor Co., as well as the personalities and input of automotive legends. Beyond that, it looks at the competitive factors of the day, a period in which General Motors totally dominated the domestic market and Ford was losing ground in the sales race." - Auto Restorer