Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
| Format: Paperback, 272 Pages Item: 158871 ISBN: 9781592535453 SpecsIllustrations: 500 Size: 9 x 11.18 x .62 Weight: 2.5 lb. Published: September 1st 2009 DC: AQ List Price: $45.00 $33.75All discounts based on list price. No trade discounts available from sale price. In Stock |
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques. |
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN. |