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Best Practices for Graphic Designers, Grids and Page Layouts
An Essential Guide for Understanding and Applying Page Design Principles
| Author: Amy GraverAuthor: Ben JuraFormat: Flexibound, 192 Pages Item: 199795 ISBN: 9781592537853 Publisher: Rockport Publishers Specs Illustrations: 250 Size: 6.5 x 9 Weight: 1.188 lb. Published: July 1st 2012 DC: AQ List Price: $40.00 $30.00 All discounts based on list price. No trade discounts available from sale price. In Stock |
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way. |
INTRODUCTION Vignelli Associates: Approach to Grid-based Design ELEMENTS OF A GRID SYSTEM An Overview Oikos Associati: Turning the Grid into a Focal Point BASIC STRUCTURES Single-Column/Manuscript Grids Multicolumn Grids Modular Grids Hierarchical Grids Baseline Grids Compound Grids UPPERCASE Magazine: Multicolumn Flexibility BEHIND THE GRID An Overview Type & Column Widths HOW Magazine: Designing for Designers Type & Vertical Increments Type & Balance in Columns The Golden Section Lucid Design: The Twelve- Column Grid & Website Design HIERARCHY/ORGANIZATION OF INFORMATION An Overview Organizing the Content Scale & Impact Typographic Techniques Can Impact Flow Negative Space As a Map Using Relative Position to Establish Importance Color Can Bring Content Forward, or Push It Back Brandon Bird Design: Grids on Display Elements: A Modular System to Ease Line Extension The Official Manufacturing Company: Divisions in Space Form Content Areas PAGE STRUCTURE An Overview Size & Shape of the Page Page Margins Caserta Design: Layout That Evokes an Emotional Response
Live Area: Page Size Symmetry & Composition Folds & Relationship of Content Across Pages Production Considerations UnderConsideration: Grouping with Grids CONTENT STRUCTURE An Overview Development of Read/Progression of Info Grouping Information Rhythm & Flow Pacing Memo Productions: Content Is King Alexander Isley, Inc.: Illustration Grouped with Text Here Design: Illustrations Add Flavor to Layouts RELATIONSHIP OF DESIGN COMPONENTS An Overview How Text & Image Can Be Separated How Text & Image Can Be Unified Space Scale 804: Spatial Flexibility WIRED Magazine: Design Fidelity Across Platforms TYPE AS IMAGE An Overview Hand Lettering & Illustrative Typography Caption Treatment Pull Quotes Folios & Wayfinding Matador: Layout with a Typographic Focus COLOR An Overview Color As a Unifying Element Color As an Organizational Tool AdamsMorioka: For the Love of Color BREAKING THE RULES An Overview Grid Deconstruction Optical Composition Organic Design Modern Dog: Design Organically But Think Rationally ABOUT THE AUTHORS |
Modular Grids Modular grids are essentially compound grids consisting of both columns and rows. This combination creates a series of small content areas called modules that may be combined both vertically and horizontally, allowing the designer to create a myriad of different size and shape spatial zones. These types of grids are useful for complex projects with many components of varying sizes and importance, such as newspapers. They are well suited for charts, tables, and forms, but can provide a feeling of order and mathematical rationality to even simple publications. Modular grids were a product of the International Typographic Style developed from Bauhaus ideals in Switzerland in the mid-twentieth century, and have a historical background in politics, rational objectivity, and reduction to essentials and are sometimes used to add historical, political, or philosophical meaning to a design. |
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