Essential Design Handbooks Books

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules...

This is the paperback version of the first title in our exciting and highly visual approach to the conventional graphic design handbook, defining graphic design in its broadest terms.The book deals with...

Creative ideas are elevated by experience and expertise. This book sets forth a challenge to fashion designers: continue to expand your horizons, exercise your skills and experiment with strategies. Filled with inspiring...

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores...

What is Fashion Design? is the latest title in the successful Essential Design Handbooks series. Fashion design is directional and commercial; it is at the cutting edge of design globally, while also...

A comprehensive guide to the world of brandingIt is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes...

What is Exhibition Design? is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows--every field that applies graphic information to place...

This new title in the highly successful Essential Design Handbooks series sets out to explain the underlying principles of illustration, as a means of visual expression, as a highly competitive industry, and...

What is Interior Design? is a handbook for students, scholars, and practitioners who have an interest in interior design and architecture. This book examines the fundamental characteristics of interior space—the analysis and...